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Revenue recovery for a SaaS platform

Redesigned activation milestones, added lifecycle guidance, and triggered retention plays from product signals.

SaaS - 10 weeks

Executive summary

Redesigned activation milestones, added lifecycle guidance, and triggered retention plays from product signals.

Problem

A pricing rollout increased churn and exposed activation friction in the first 14 days.

Solution

Redesigned activation milestones, added lifecycle guidance, and triggered retention plays from product signals.

Stack

Next.jsPostgresSegmentMetabase

Delivery model

  • 1. Discovery and baseline alignment with business stakeholders.
  • 2. Short delivery cycles with measurable milestones.
  • 3. QA, security validation, and documented handover.

Next step

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